Glosy Brand Design

Glosy is a lip gloss brand I created in the Fall of 2024. The target audience is women who enjoy wearing lip gloss and feeling classy. I gathered inspiration from companies like “Glossier” and “Laneige”. I loved their font choices as well as their simple, but luxurious designs that reflected their high quality product. The color palette was chosen by typical lip gloss colors of varying shades of pink and red. This project stretched me as I had to focus on “less is more” and to let the font choice and color speak for themselves rather than adding other design elements. Finally, the pattern was created with the intent to go on the side of packaging, or to be an accent when creating marketing material such as billboards or business cards.